I am excited to present to you a sneak preview of FocusLab2! The new version of our behavioral insight engine sports some big UX upgrades and faster response times due to changes we’ve made to our data processing infrastructure.
How It Works
User actions are captured as “triggers” (meaningful user events) that occur in various [...]
One of the nice things you can do with behavioral tracking is to unify performance metrics on your website with those of your e-mail campaign manager. Utilizing the right link encoding, you can do a bunch of really interesting and useful things. Here are some.
Measure Campaign Performance With Actual On-Site Conversions.
Most email marketers [...]
Continue Reading →Too Many Options
As a site owner, you face a myriad of decisions on how to direct your marketing and development investments. Do you focus on social media, user loyalty/retention, SEO/SEM efforts, site optimization, mobile apps, etc.? Unfortunately “all the above” is not a viable answer, as you’ve got limited time and resources to allocate.
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The Problem
One of the core challenges retailers (online or otherwise) face is how to handle discounting. It’s a fact of retailing that at some point you will need to sell merchandise at less than full price. The carry cost of holding the inventory will outweigh the opportunity to bring in newer items and free [...]
Continue Reading →Customer Retention Is King
Customer retention is the key to building a successful business. While winning new customers is exciting, the victory means little if you are losing them at a sizeable rate. One tactic for improving customer retention is to spot the at-risk customers and proactively engage their issues before they decide to leave. [...]
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Behavioral Targeting is a tool that can present a number of great opportunities for growing you e-commerce business. You can design programs to support a variety of goals: boost conversions, pump up sales volume, increase order sizes, or generate more leads. Below are some initiatives you can take to generate some near term-results.
1. Offer [...]
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